When my bathroom sink clogged, I borrowed channel lock pliers from my dad to fix it. I needed the pliers to unhook the p-trap so I could drain it and clean it out. I needed a specific tool for a specific reason. It would be nonsensical if I started showing off the pliers by using […]

When I started writing thought leadership, I deeply misunderstood how to ensure it was relevant. My misunderstanding held me back from truly connecting with my audience. It also made me feel like I needed to find relevant topics to write about — rather than creating relevance with any topic that excited me. My problem was […]

I sat down recently and scrolled back three months in my task management app (Asana, if you’re wondering) and wrote down Every. Single. Task I did in that quarter. It covered three pages longhand. Then I categorized and organized those tasks and asked myself two questions: could a robot do this? Or, could I teach […]

Thought leadership: how do you know it’s worth the investment? You’re certainly told it’s worth the investment by headlines like Why Thought Leadership Is Your Most Valuable Asset and The Importance Of Being An Industry Thought Leader. There are studies that demonstrate its value too, like the oft-quoted (by me) B2B Thought Leadership Impact Study. […]

How do you know when you’re ready — really ready — to invest in something as big and audacious as your thought leadership? The question came up when a client reached out to reschedule a strategy session. She had a lot going on: Zoom-schooling, the impacts of Covid-19 on her business, and changes in her family life. […]

Can a thought leader have two audiences? My client, a prominent consultant, coach, and business school professor, was worried. Is it a bad idea to invest in thought leadership development when I have two niches? she wondered. Can I address both my audiences, or do I have to choose one and alienate the other? Dear […]