Can a thought leader have two audiences? My client, a prominent consultant, coach, and business school professor, was worried. Is it a bad idea to invest in thought leadership development when I have two niches? she wondered. Can I address both my audiences, or do I have to choose one and alienate the other? Dear […]

My client Chana has a deep-seated belief that people should be modest. She is an avid learner and a deep thinker, and she’s entering a new level of leadership, influence and visibility as a coach and trainer. She’s teaching her hybrid physical therapy model so other PTs can help more patients, make more money, find […]

Years ago, my friend Karen (not that kind of Karen) and I were walking and talking about our mothers. We were talking this phenomenon, which will probably be familiar to you: You have opinions — a book you love, a style you don’t, a decision you’re proud you made. You feel grounded in those opinions, […]

It’s happening. People are starting not to like you. Strangers on the Internet — and people you know — don’t like what you’re saying. They don’t like your thought leadership. They dislike it enough to tell you in emails, DMs and comments (and almost certainly behind your back). It makes your face heat and your […]

Yes. You can be too authentic for your audience… if ‘authenticity’ means no-filter sharing. Let me explain: What Authenticity is and When it Crosses the Line Authenticity: WTF is it? Authenticity is being the best-est, right-est, you. It’s that energizing and effortless feeling that comes when you’re with people who excite you or when you’re in the […]

Marketing advice drives me up the wall. There’s too much, it seldom offers context, and it paints with a brush the width of the Atlantic ocean. Like this: be your authentic self. But also this: say what your customers want to hear. Which leaves women entrepreneurs confused and second-guessing themselves. Am I supposed to use my […]