You’re not broken if you avoid goal setting like COVID-19. Even if you’re a high-achieving business woman, and you know goals are how to make progress and increase your impact, and you tryyyy to set S.M.A.R.T. goals and blah blah blah, there’s nothing wrong with you. But every entrepreneur and her grandmother seem to LOVE […]

“I want to develop my thought leadership,” my friend said, “but I work full time for a company. Isn’t that a conflict of interest?” I’ve heard this question from numerous women. They do terrific work in corporate and independently, but they feel bottlenecked by two conflicting identities: corporate employee and independent thought leader. Your Career […]

Hey Eva, how do I maintain a public presence right now? I’m used to meetups and conferences and events and just posting on social media just feels like shouting into the ether. I’m glad you asked. We will probably never go back to “business as usual” after Covid-19 (I know. It’s a weird thought). Whether […]

Midway through earning my Gender and Women’s Studies degree, I read The Chalice and the Blade by Riane Eisler. A fascinating and hopeful book about human social systems, Eisler argues that the gender hierarchy is the original inequality, before racism, classism, homophobia, transphobia, fatphobia, and the like. This made sense to me at the time. […]

Oh, perfectionism. You sneaky devil. You come in so many guises. And I have to give you credit, your latest guise is really good. I should have seen it coming. You’re wondering how I found you out? Well, let me backup. The thing is, I know you well — we’ve been hanging out for a […]

Maybe you’ve heard about this thing called the Covid-19 pandemic?? Kidding. The year 2020 has been basically cancelled, and we’re surrounded by 360 degrees of gloomy and doomy headlines. What does it mean for entrepreneurs in the women helping women economy? What does it mean for our marketing efforts? How will it impact how our […]