Well, this is chilling: Human Contact Is Now a Luxury Good The analysis from the New York Times makes the (compelling) case that as screens are becoming indispensable for the poor and middle-class, the wealthy are opting out. “All of this has led to a curious new reality: Human contact is becoming a luxury good.” […]

I had a reputation in my family growing up for doing stuff like opening the fridge, staring at it for two seconds, and asking out loud, “is there anything to eat?” “Uh, did you look?”my mom would ask. No, I hadn’t looked. I didn’t try very hard – at all – to find the answer […]

Ah, Instagram. It’s the hottest social media marketing platform right now (and my least favorite, oh well) and eeeeeveryyyyone wants to know, BUT HOW DO I USE IT EFFECTIVELY???? I have step-by-step instructions for how to use Instagram for your brand and business. But first, a few caveats: Instagram’s algorithm and rules will always change. […]

You’ve heard that it takes seven times of seeing a brand before a customer will purchase. It’s the Marketing Rule of 7. Each of those seven times is a micro-conversion, a tiny step towards knowing, liking, and trusting you. But sometimes, customers skip the micro-conversions. Sometimes they are ready to buy immediately! What can we […]

How do you tell what content is working? The obvious answer is actions. Did people click? Comment? Did they download? Yes, those are positive signs. But as you know, a true conversion (whatever that means to your business) usually takes place after a series of micro-conversions. She saw your content on social media. She heard you on a […]

What do you do if you’re sick and tired of what you do? You’ve been writing and speaking and talking about [media and PR strategy, salary negotiation, whatever] for a zillion years. If you have to write one more blog post or record one more video and say the same damn thing one more time, […]